From identifying trends 
to managing crisis 
Cathy works with you to develop 
all your media presence facets.

Cathy Husid-Shamir is an award-winning media specialist with the experience and influence to move you into the spotlight.


  • Trusted relationships with influential corps of national print, online and broadcast media professionals in the lifestyle and consumer industries
  • Proven success in trend identification, cause-based marketing, and personnel management
  • Expeditious preparation of program objectives, budgets, timelines, and deliverables
  • 15 years experience in the LOHAS industry (Lifestyles of Health and Sustainability)
  • Extensive experience in marketing and strategic planning
  • Expertise in media and public relations crisis management training
  • Deep knowledge of the impact of social issues and community relationships on business and organizational success

Cathy believes every client and project is unique and approaches each with fresh eyes and insight. With 30 years of experience, she provides a broad range of services:

  • National, local and regional media relations
  • Spokesperson, expert source development
  • Media training
  • Crisis communications management
  • Media relations and social media integration into overall marketing plan
  • Trend identification and contribute to/lead think tank and brainstorming sessions
  • Work with agencies and clients to train staff how to work with national media as well as serve as a ghost-publicist
  • Editorial content consulting and contribution
  • Subject matter expert presentations for conferences and leads media relations workshops
  • Media list creation
  • One-on-one media relations coaching

On a more personal note, Cathy shares her own voice and experiences by:

  • Writing and speaking about a lifestyle approach to wellness/well-being